25o2, the online marketplace for cosmetics is all set to launch their sleek new range of lip colours inspired by the multiple facets of every Indian woman just in time for the wedding season. With quirky and evocative names like Sherni and Patakha, easy to apply, long-lasting colours have been designed specifically for the Indian skin palette, and appeal to every kind of woman.
25o2 is the brainchild of Hina Antule, a professional makeup artist with a vast array of experience. Says Hina, ‘My aim is to encourage people to be more experimental and open to make up. From stage makeup to casual and special effects, I enjoy being able to imagine and design an endless number of ideas and seeing those ideas come to life.’
The line, which features 7 lipsticks is endorsed by actress Fatima Sana Shaikh and promises colours that complement all Indian skin tones.