Popular Indian premium leggings brand – Softline Leggings, is set to revamp their brand identity, and get on-board a new face – youth icon, Anushka Sharma as brand ambassador.
Softline leggings, from the house of Rupa & Company Limited; one of India’s largest knitwear organization, has always pushed the envelope in terms of innovation, variety and comfort. Their range of premium leggings are wardrobe essentials for women seeking ease with a fashionable edge. Their primary customer base is young, fun-loving women, making actor Anushka Sharma an organic fit to represent the brand. Her youthfulness and passion resonates well with the overall consumer psyche.
With its new mantra, ‘Effortless You’, the brand aims to reach out to young women, who are comfortable in their own skin and live life on their terms, effortlessly! Softline fulfils their need for comfortable yet stylish clothing, in 100+ colours to suit their every mood.